The dangers of “greenwashing” – what it is, how to spot it, and how to avoid it in your own business

Greenwashing is one of the most dangerous and pernicious modern phenomena. It’s a direct effort to benefit from the growing sustainability movement. It often conceals actions that continue to exacerbate the climate crisis while falsely touting a business’s environmentally-sound credentials. So what exactly is greenwashing? How do you spot it? And how do you avoid …