Top objections to digital transformation

… that you need to overcome.

Being proactive vs. being reactive. That’s the dividing line between business leaders who drive their tech transformation and those that let it happen to them.

Sadly, the reason many businesses begin their tech transformation is that something has gone very wrong.

They decided not to act. They hoped for the best. And the result was a malware infection or phishing attack that ended up costing them thousands of pounds to put right – on top of interrupted business, imperilled partnerships, and a damaged reputation.

Or the change was slower but equally fatal. They lost out to a competitor that had already gotten too much of a headstart in the technological race.

Common objections to tech transformation

1) “Nothing’s gone wrong… yet”

The word “yet” is doing a lot of work in this sentence. And yet… the “fingers crossed and humming loudly” approach to tech progress is one that many business leaders find themselves falling into.

It’s an approach that’s guaranteed to cause problems as your organisation expands and grows. When your team reaches ten people or more, when you have multiple locations, when you let your team work from home – you need to consider the tech you’re using to facilitate it.

Building on a faulty tech foundation makes your processes less efficient and costs you money. That’s even before you start to consider how easy you make it for bad actors to get into your system with much worse repercussions.

2) “The way we’ve always done things works fine”

“All of this talk of cyberthreats is overblown”. It’s a refrain – whether explicit or subconscious – among many business owners. There’s also a tendency to underplay the benefits of using the right combination of software tools to collaborate and communicate.

Usually, the most persuasive argument is simply experimenting with the tools themselves. If you have a leader in your organisation who resists changing from the status quo, putting the new systems you’re considering using in front of them can make the case for switching to them for you.

3) “We don’t have the time or resources”

A complete tech transformation can feel like a major hurdle that comes with a cost attached. That’s why it can be smart to work toward your end goal in stages.

Like any major business objective, break it down into smaller tasks. Work with your Managed Service Provider or in-house IT specialists to create a roadmap and do things step by step.

This way, you don’t have to do it in one massive chunk. Everything is carefully planned for and measured so you can build your tech transformation in around the time, resources, and commitments that you already have.

Why not talk your business’s use of tech over with an expert?

Almost 1000 businesses in Bristol and the UK used Dial A Geek to make sure they’re being proactive with their tech transformation in a way that’s manageable for them.

Set up a cost and commitment-free discussion with Chief Geek Gildas Jones today.